Marketing & Branding Agency · Massachusetts
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Studio C Agency — Strategy, Branding & Marketing Agency in Massachusetts
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VISUAL IDENTITY

STUDIO///C

Barn 33

Throughout this presentation, we'll walk through everything that wasanalyzed, researched, and created to solve the challenges outlined for building the brand's visual universe.

Every strategic choice, from color psychology to typographic weight, was made with purpose and precision, ensuring Barn 33's identity communicates exactly what its audience needs to feel: trust, elegance, and uncompromising quality.
Visual Identity Project
ClientBarn 33 Restaurant & Lounge
ServiceVisual Identity & Branding
Year2023
LocationMassachusetts, USA
Barn 33 — Brand Identity
01 — Symbol Construction

The Mark Concept

The brand symbol combines strategic visual geometry with core brand attributes to create an iconic, memorable emblem.

Symbol construction step 1
Symbol construction step 2
Symbol construction final
02 — Logo System

Official Variants

A flexible logo system with primary and secondary lockups designed for seamless performance across digital screens and physical print.

Primary markPrimary Lockup
Secondary markSecondary Horizontal
Brand color backgroundPrimary Brand Background
Dark backgroundDark Background Variant
03 — Graphic Elements

Brand Pattern & Textures

Proprietary graphic patterns created from the logo mark to form cohesive brand accents across collateral and signage.

Brand pattern element
04 — Color Palette

Brand Colors

Curated color palette designed to express authority, premium quality, and distinction.

Rustic Burgundy
#4A1521
Warm Sand
#D8C3A5
Espresso Black
#120709
Linen White
#F8F6F0
Color palette reference
05 — Brand Applications

Brand in Use

From digital touchpoints to physical apparel, signage, and collateral, see how the identity comes alive in real-world applications.

Barn 33 Application 1
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Barn 33 Application 2
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Studio /// C Strategy & Branding

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