VISUAL IDENTITY & WEBSITE

STUDIO///C

Togo Hardscaping

Throughout this presentation, we'll walk through everything that wasanalyzed, researched, designed, and engineered to solve the challenges outlined for building the brand's visual universe and custom website.

Every strategic choice, from color psychology and typographic weight to digital user experience and web design, was made with purpose and precision, ensuring Togo Hardscaping's identity and online presence communicate exactly what its audience needs to feel: trust, elegance, and uncompromising quality.

Visual Identity & Website Project

ClientTogo Hardscaping & Outdoor Living

ServiceVisual Identity, Brand Strategy & Website

Year2023

LocationMassachusetts, USA

Typographic Choice

The choice of typography was based on elegance and the market in which the brand will operate.

Signature

The straight forms convey a more serious air and the tips remind us of forms found in nature such as trees and branches (landscaping). The thickness gives us the feeling of strength and impact (hardscaping).

Concept and symbology: For the construction of the symbol, we used forms that carry the DNA of hardscaping and landscaping.

We used the initial T to give identity to the symbol and joined it with the selected elements that are always present in the services provided by Togo.

Final symbol

Main combined mark

03 — Color Palette

Palette of primary colors

As the main color, we used green with a more sober tone, and to complement the color palette, we used a shade of gold that allows for good contrast and brings all the elegance the brand needs to communicate with its audience.

Botanical Green — #1C3B35

Warm Gold — #D8C3A5

🔒 togolandscaping.com